Trayz branding & website project

Project GOAL

Create an entire brand from start to finish for Weissbeerger's newest product, Trayz

Once the brand strategy and plan was in place I worked with designer,
Tami Oz Sinai, to bring the brand to life. 

The website is the first step before the product launch.


  • In-depth audience research, including user interviews, demographic research, and personas

  • Brand concepts and name

  • Visual language development with designer

  • SEO research and best-practices implementation

  • Main messages and copy

  • Website wireframes and content

  • Working with designer on website

Screen 2


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Approval and adoption of the new branding at all organizational levels, increase in brand awareness, traffic and conversion