Trayz branding & website project
Create an entire brand from start to finish for Weissbeerger's newest product, Trayz.
Once the brand strategy and plan was in place I worked with designer,
Tami Oz Sinai, to bring the brand to life.
The website is the first step before the product launch.
In-depth audience research, including user interviews, demographic research, and personas
Brand concepts and name
Visual language development with designer
SEO research and best-practices implementation
Main messages and copy
Website wireframes and content
Working with designer on website