Trayz branding & website project
Create an entire brand from start to finish for Weissbeerger's newest product, Trayz.
Once the brand strategy and plan was in place I worked with designer,
Tami Oz Sinai, to bring the brand to life.
The website is the first step before the product launch.
In-depth audience research, including user interviews, demographic research, and personas
Brand concepts and name
Visual language development with designer
SEO research and best-practices implementation
Main messages and copy
Website wireframes and content
Working with designer on website
Click image to enlarge
Approval and adoption of the new branding at all organizational levels, increase in brand awareness, traffic and conversion